Swiss watch brand TAG Heuer and Formula 1 team Red Bull Racing signed a contract of long-term cooperation. Since 2016, logo of premium class watch will be printer on bodies of racing bolides, while the team itself will be named Red Bull Racing – TAG Heuer RB 12. That’s what comes out of the latest press-release.
Assignment was announced is La Chaux-de-Fonds, Switzerland by CEO of TAG Heuer, President of watch department LVMH Jean-Claude Biver and Captain of Red Bull Racing Christian Edward Johnston Horner. “ Watch brand will be connected with official name of Formula 1 bolide for the first time ever. Cooperation with Formula 1 stuck deep inside DNA of TAG Heuer and a partnership with young and dynamic team Red Bull Racing matches our marketing strategy perfectly,” Biver said.
“Engines of TAG Heuer will be the same as Renault team has, but in addition, they will be improved by Ilmor team of famous engineer Mario Illien ” Red Bull Racing website says.
“TAG Heuer and Red Bull are two awesome brands that share passion to racing and innovations in their approaches. That is way this kind of partnership is unique. TAG Heuerare connected with Formula 1 for many years long and we are happy that they decided to continue these relations together with us. Our common strives to innovations and individuality will make this union one of the most interesting and promising in Formula 1.
Moreover, we are happy that Renault proved their long-term responsibilities to Formula 1 and we would like to grate them for their efforts to help us since 2007. Their technical partnership with Ilmor provides confidence and we’re waiting for 2016 season with a rest of our patience,” Christian Horner says.
Red Bull Racing are using Renault engines since 2007. The team was the best in Constructor’s Cup four times throughout this period. However, new 1.6L engine that was used since 2014 appeared not that successful. This year, Red Bull won nothing and took the fourth spot after Mercedes, Ferrari and Williams-Mercedes.
This way, since start of 2016 season, the team will use new TAG Heuer engines. However, these are basically the same Renault engines, but just with a hidden name after a failed 2015 season. Both sides was blaming on each other too much during the season. Moreover, with such a combination of engineers in a process, officials would like to keep specialties of the engines in secret, because neither side will never know the entire construction.
TAG Heuer is a Swiss company that produces premium class watches, chronometers, smartphones and sunglasses. They are a part of luxury items development holding LVMH.The name TAG Heuer combines an abbreviation for Techniques d’AvantGarde and the founder’s surname Heuer.
Red Bull Racing are four times World Champion, Cup of Constructors’ holder and a winner in personal competitions 2010, 2011, 2012 and 2013.